Naming Campaigns for Facebook Advertisement

Naming campaigns is very essential for any advertisers. These will help in easily and efficiently uncover little hidden gems. According to Jon Loomer  the ideal campaign name will include the following qualifiers:

• Client Name
• Page Name
• Item Promoted
• Objective
• Other variations

Here is the campaign name of my Ad for my affiliate link of Truly Rich Club of Bo Sanchez

 

Using the suggestion of Jon Loomer my campaign name is;

Bo Sanchez-TRC Experience – My Maid Book

I no longer specify the objective because all my fb ad is for website conversions.

As for the Ad set name Jon Loomer suggested that it will be more descriptive and contain the following details;

• Daily/Lifetime Budget
• Scheduling
• Audience Targeted
• Placement
• Optimization
• Pricing
• Other variations

However, for me I would like to make a little twist or variation to Jon Loomers suggestion. So I can follow my campaign down to ad set towards the ad, I decided that I will include the campaign name in the adset. So here is my adset name for the campaign above;

In the Ad name Jon Loomer suggested that it will be a bit simple, particularly if you’ve promoting an existing post. here is his suggested list of things to be included on the ad name;

• Inline post, promoted post or unpublished post
• Copy Details
• Imagery details
• other variations

But for my me, the ad name contains the adset name which also includes the campaign name.

 

With all these naming here is the facebook ad that contains the name I mentioned above: